Motorway Service Areas (MSAs) across the UK account for 20 per cent of all meals served in the travel sector, and in the last year generated 300 million traveller visits. The face of traditional MSAs is constantly changing and the introduction of high street retailers has made the environment extremely competitive. Whilst 77 per cent of travellers stop at service stations, only 56 per cent actually buy anything and the main barrier to purchasing is price. To reduce this barrier, MSA caterers need to ensure their food is of the highest quality possible and offer top brands that consumers are familiar with. The increase in 24 hour service also means freshness and perceived quality need to be addressed around the clock.

Kellogg’s cereals are available in two distinctive formats that ensure serving a wholesome breakfast for those people on the move is simple.

To Go Twinpot
Kellogg’s To Go Twinpot is the ultimate portable cereal offering. With its patented design, To Go Twinpot is a unique, ready-to-serve pack comprising a serving of cereal (available in Kellogg’s Corn Flakes, Crunchy Nut and Frosties), milk, sugar and a disposable spoon.

Portion-Pak
Kellogg’s Portion-Pak range provides a wider choice of 14 family cereal favourites. Portion-Pak is a ready-to-display, single-serve portion with minimal waste. All packs are fully branded providing a familiar and much anticipated sight for passengers. Best sellers include Kellogg’s Corn Flakes, Special K, Crunchy Nut and Fruit ‘n Fibre.

The cereal bar market is growing at 14 per cent year on year, and the travel sector is no exception to this growth as demand for snacking solutions grows. Consumers are increasingly looking for healthier options to traditional confectionery, in fact, 45 per cent of consumers state they search for smarter options when making a snack purchase. Kellogg’s is the market leader in cereal snacks. It has a 61 per cent share and holds seven out of the top 10 sellers.

Whatever need states caterers are looking to satisfy, Kellogg’s has the cereal bar solution. For shape conscious consumers, Special K bar with less than 100 calories per bar is the number one seller. Consumers with more indulgent tastes, need look no further than Rice Krispies Squares Marshmallow and Crunchy Nut Chocolate Peanut Crisp Bar. And let’s not forget, the number one Nutri-Grain brand; worth £46m and still growing at 31 per cent!

Look out for new and exciting product launches in the coming months.