Traditionally rail travel signified a trolley service at your seat, but more often than not rail operators now offer a restaurant facility on-board. This has been accompanied by significant growth in catering facilities in railway stations. Currently, over 90 million meals are served in the rail sector. Rail services now operate for longer periods than ever before during the day, from the early hours of the morning to late at night. Therefore, it has never been more important that the food offered by rail operators and contract caterers provides optimum quality and appeal, whatever the time of the day.

Kellogg’s cereals are available in two distinctive formats that ensure serving a wholesome breakfast for those people on the move is simple, whether sold on the concourse or on-board.

To Go Twinpot
Kellogg’s To Go Twinpot is the ultimate portable cereal offering. With its patented design, To Go Twinpot is a unique, ready-to-serve pack comprising a serving of cereal (available in Kellogg’s Corn Flakes, Crunchy Nut and Frosties), milk, sugar and a disposable spoon.

Kellogg’s Portion-Pak range provides a wider choice of 14 family cereal favourites. Portion-Pak is a ready-to-display, single-serve portion with minimal waste. All packs are fully branded providing a familiar and much anticipated sight for passengers. Best sellers include Kellogg’s Corn Flakes, Special K, Crunchy Nut and Fruit ‘n Fibre.

The cereal bar market is growing at 14 per cent year on year, and the travel sector is no exception to this growth as demand for snacking solutions grows. Consumers are increasingly looking for healthier options to traditional confectionery, in fact, 45 per cent of consumers state they search for smarter options when making a snack purchase. Kellogg’s is the market leader in cereal snacks with a 61 per cent share and holds seven out of the top 10 sellers.  

Whatever need states caterers are looking to satisfy, Kellogg’s has the cereal bar solution. For shape conscious consumers, Special K bar with less than 100 calories per bar is the number one seller. Consumers with more indulgent tastes, need look no further than Rice Krispies Squares Marshmallow and Crunchy Nut Chocolate Peanut Crisp Bar. And let’s not forget, the number one Nutri-Grain brand; worth �46m and still growing at 31 per cent!

Look out for new and exciting product launches in the coming months.


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A great way to get customers on track for the day

Votes-for-womenEvery passenger requires a good start to the day, and breakfast plays a key role in achieving this. Think breakfast cereal, and most people think Kellogg’s. In recent years Kellogg’s has worked closely with leading contract caterers and travel operators to ensure Kellogg’s cereal favourites are served to passengers, in the most efficient ways possible. Kellogg’s now offers a range of cereals in formats tailored to the needs of the travel sector, but with no compromise to range choice, quality and taste.


K Category Insight

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