Despite the competitive nature of the ferry industry, the rise of budget airlines and the loss of duty free sales, sea travel still represents a significant part of the UK travel sector. Accounting for 45 million meal servings and with a market value of £170m, the service ferry operators provide is still very important. The relaxed nature of the ferry experience and innovation in the marketplace are seen as key to the sector’s revival, and food plays a critical part in this. The quality of the food on offer and the way it is served will be pivotal to consumers changing their travel choices. Healthy eating is very much a concern and ferry operators are addressing this by providing healthier meal and snacking alternatives.

Kellogg’s cereals are available in two distinctive formats that ensure serving a wholesome breakfast for those people on the move is simple, whether sold on the concourse or on-board.

To Go Twinpot
Kellogg’s To Go Twinpot is the ultimate portable cereal offering. With its patented design, To Go Twinpot is a unique, ready-to-serve pack comprising a serving of cereal (available in Kellogg’s Corn Flakes, Crunchy Nut and Frosties), milk, sugar and a disposable spoon.

Portion-Pak
Kellogg’s Portion-Pak range provides a wider choice of 14 family cereal favourites. Portion-Pak is a ready-to-display, single-serve portion with minimal waste. All packs are fully branded providing a familiar and much anticipated sight for passengers. Best sellers include Kellogg’s Corn Flakes, Special K, Crunchy Nut and Fruit ‘n Fibre.

The cereal bar market is growing at 14 per cent year on year, and the travel sector is no exception to this growth as demand for snacking solutions grows. Consumers are increasingly looking for healthier options to traditional confectionery, in fact, 45 per cent of consumers state they search for smarter options when making a snack purchase. Kellogg’s is the market leader in cereal snacks. It has a 61 per cent share and holds seven out of the top 10 sellers.

Whatever need states caterers are looking to satisfy, Kellogg’s has the cereal bar solution. For shape conscious consumers, Special K bar with less than 100 calories per bar is the number one seller. Consumers with more indulgent tastes, need look no further than Rice Krispies Squares Marshmallow and Crunchy Nut Chocolate Peanut Crisp Bar. And let’s not forget, the number one Nutri-Grain brand; worth £46m and still growing at 31 per cent!

Look out for new and exciting product launches in the coming months.