Let's face it, air travel is on the up

With more and more people using airlines for both holiday and business, coupled with a boom in budget airline operators, air travel has never been so popular. Currently, over 122 million meals are served on airlines leaving the UK, with more seats being filled, this inevitably means there will be more mouths to feed.

Caterers are continuously feeling the pressure to deliver quality products that also provide value for money. Leading airlines strive to offer their customers the best in-flight experience possible and the provision of meals and snacks on-board can play a pivotal role in repeat business.

Kellogg’s cereals are now available in three distinctive formats:

Kell-Bowl
A compact and economical serving of everyone’s favourite cereal, Kellogg’s Corn Flakes. Kell-Bowl was designed exclusively for traditional airlines to use as part of the breakfast serving, but is more frequently used as a component in a premium ‘breakfast box’ menu offering on budget airlines.

To Go Twinpot
Kellogg’s To Go Twinpot is the ultimate portable cereal offering. With its patented design, To Go Twinpot is a unique, ready-to-serve pack comprising a serving of cereal (available in Kellogg’s Corn Flakes, Crunchy Nut and Frosties), milk, sugar and a disposable spoon. To Go Twinpot provides budget airlines with a hassle-free cereal choice for passengers.

Portion-Pak
Kellogg’s Portion-Pak range provides a wider choice of 14 family cereal favourites. Portion-Pak offers a ready-to-display, single-serve portion with minimal waste. All packs are fully branded providing a familiar and much anticipated sight for passengers. Best sellers include Kellogg’s Corn Flakes, Special K, Crunchy Nut and Fruit ‘n Fibre.

The cereal bar market is growing at 14 per cent year on year, and the travel sector is no exception to this growth as demand for snacking solutions grows. Consumers are increasingly looking for healthier options to traditional confectionery, in fact, 45 per cent of consumers state they search for smarter options when making a snack purchase. Kellogg’s is the market leader in cereal snacks with a 61 per cent share and holds seven out of the top 10 sellers.  

Whatever needs caterers are looking to satisfy, Kellogg’s has the cereal bar solution. For shape conscious consumers, Special K bar with less than 100 calories per bar is the number one seller. Consumers with more indulgent tastes need look no further than Rice Krispies Squares Marshmallow and Crunchy Nut Chocolate Peanut Crisp Bar. And let’s not forget, the number one Nutri-Grain brand; worth £46m and still growing at 31 per cent per year.

Look out for new and exciting product launches in the coming months.