The British love affair with eating out shows no signs of abating. Today’s busy lifestyles mean that for the average Brit eating out at restaurants and cafes is now more about convenience than it ever used to be. According to market research by Datamonitor, British consumers buy on average a staggering 633 meals outside the home each year.
The same is true of coffee-shop culture. Grabbing a latte has become a common part of daily life for most urbanites. The coffee-shop sector in particular has enjoyed rapid expansion over the last ten years and as saturation becomes an issue is now looking towards product development to drive sales growth. Shrewd operators are focusing on raising spend per customer by offering food alongside drinks and targeting breakfast, lunch and snack times.
Kellogg’s products are in a unique position to help capitalise on the growing consumer trend for eating out of the home at any time of the day. Whether it’s for breakfast or a quick snack, more regular visits to restaurants and cafes mean that healthy choice is becoming an important factor for those eating out. Our range of trusted cereal and snack brands offers a welcome counterpoint to more indulgent options and will help you make the most of convenience culture and drive incremental sales.
Big Brands Big Sales
Eating breakfast out of the home and snacking on the go are now part of everyday life. Kellogg’s offers you a wide range of consumer favourites in a variety of formats that will help to drive sales and satisfy increasing demands for convenient, nutritional food.
Kellogg’s Corn Flakes
Generations have been waking up to this firm favourite for over 80 years - crisp, golden flakes made from the finest sun drenched maize.
Also available in Special K Red Berries these deliciously crunchy multi-grain flakes made with rice and wheat are perfect for shape conscious consumers containing only three per cent fat per portion.
Totally irresistible, consumers love the taste of sun-ripened flakes of corn drizzled in smooth clear honey and encrusted with handfuls of chopped nuts.
Fruit ‘n Fibre
A delicious blend of wholewheat flakes packed with fruity goodness including raisins, coconut, banana, apple and hazlenuts.
Super crunchy and great tasting a firm children’s favourite.
Cereal on the go!
Kellogg’s To Go Twinpot offers Britain’s best loved cereals in a handy, ready-made format. Perfect for cafes which do not offer a full sit-down breakfast option and for sandwich shops looking to cash in on convenience, the To Go Twinpot includes a serving of cereal, milk and a disposable spoon - all contained in a ready to use bowl - it is available in three top selling brands - Kellogg’s Corn Flakes, Crunchy Nut & Frosties.
The cereal bar market is growing rapidly fuelled by increased snacking opportunities throughout the day.
Special K Bar
One of the UK’s best-sellers, a deliciously tempting crunchy rice and wheat cereal snack, with tasty red fruit pieces and a delightful yoghurt flavoured topping. Also available - Special K Bliss Raspberry and Chocolate contains less than 90 calories and is a combination of cereal pieces and fruit on a bed of dark chocolate.
Crunchy Nut Chocolate Peanut Crisp
An ideal addition and a totally irresistible mix of peanut pieces and crispy cereal finished off with a delicious chocolate layer.
A perfect alternative to cakes or muffins this soft, golden baked bar is made from wheat and wholegrain oats, available in ‘real fruit’ Strawberry, Apple, Blueberry, Cherry and Blackberry & Apple flavours.
Nutri-Grain Elevenses Raisin
A deliciously moist combination of wheat, wholegrain oats, raisins and spices and a great alternative to enjoy with a coffee - with a longer shelf life than traditional cakes this will add value to any range.
Nutri-Grain Oat Baked Bar
This tasty new snack is packed with oaty goodness and combines whole rolled oats with golden syrup, available in two delicious flavours - Totally Oaty and Cherry.
For more information on Kellogg’s products contact the Kareline on 0800 783 6676.