Guesthouse / B&B Breakfast

A traditional cooked breakfast is still the number one choice for 56% of consumers.
However, preferences are changing while health considerations are increasing. So how can you
ensure that you're giving guests what they want while keeping costs under control?

Breakfast guest insights:

Leisure guests -Occasional travellers see breakfast as a highlight of their B&B stay. A good fry up and personal touches are something guests will talk about, and recommend, long afterwards.

Business guests - These can be a more price 'savvy' guest, but still want a personal touch with the flexibility to meet their needs e.g. early breakfast for early risers.

Contractors and workers - 73% of us understand that breakfast is important for physical performance. So calorific, cooked breakfasts remain a 'must-have' for many manual workers.

Older guests - Older people are more likely to eat breakfast. But smaller appetites and health issues mean that they tend to look for lighter options (e.g. poached egg on toast), fibre rich foods, and cereal with fruit
and yoghurts.

Kellogg's recommends:
Make it memorable - wherever possible use good, locally sourced (or even home grown!) ingredients e.g. local farm eggs, butcher's own sausages.

Focus on local 'goodness' as a trade-off against limited choice.

Porridge. It supports your home-made image, and it's increasingly popular - retail sales are upby over 40%.

Promote healthier options like cereal, juice and fresh fruit as part of 5 a day. Kellogg's breakfast cereals contain (or provide or are fortified with) essential vitimins and iron (an important source in the UK diet).

Portion-Paks offers portion control and maximum choice with reduced waste and preparation, and reassures guests about quality and hygiene.

This is the most hygienic way to offer quality cereal and best meets food due diligence and health & safety standards. With maximum freshness and minimum waste – Kellogg’s offer 14 leading brands including a top quality Luxury Muesli.