At Kellogg’s we promote eating well and healthy living. Our legacy is based on the philosophy that people can improve their health by eating a balanced diet and engaging in regular physical activity. Leading a healthy lifestyle begins with a good understanding of nutrition. We believe in providing high-quality, nutritious food and helping educate consumers about the benefits of a healthy diet.

Kellogg’s has in place a global marketing code and a longstanding commitment to advertising in a responsible manner.

This means:

• We don’t encourage over-consumption of our foods when consumers take part in promotions.
• We always present Kellogg’s breakfast cereals as part of a balanced breakfast.

We run a balanced promotional calendar featuring a good mix of fun, education and well being based activities.

Walking the talk

One of our most successful foodservice promotions involved offering consumer cyclometers. The instant win promotion ran through contract catering units from June through to July 2007. It rewarded consumers for their loyalty when purchasing Kellogg’s cereal in the morning and a cereal bar, after 11am.

Each consumer was given an instant win game card, which when stamped twice gave them the opportunity to win one of 11,060 cyclometers, 11,060 family vouchers, 34 Special K bikes and two Center Parcs breaks.

Kellogg’s Foodservice also backs the Special K Slimmer Jeans Challenge, which millions of consumers take part in each year.