- Breakfast is the one meal that is called out in the government's change for life program – breakfast for life – encouraging everyone to start the day with breakfast.
- 1 out of 7 children skip breakfast; this means that some children may not reach their full potential during morning lessons.
- Kellogg’s have been reducing the salt in our products for many years, and have reduced it by 50% across all our brands.
- Fortified breakfast cereals are the single biggest source of iron (26%) in the young persons diet, providing more iron than meat & meat products (13%), breads (13%) or vegetables (17%).
- Vitamin D is a key nutrient for bone health that many people in the UK do not get enough of. Kellogg’s has committed to putting Vitamin D in all of our kids range by the end of 2012.
- Kellogg’s has signed up to the Government's Responsibility Deal, and are committed to further reduce the salt content of our foods to meet the 2012 targets.
- Teenagers who regularly consume breakfast cereal are more likely to meet the dietary guidelines (Reference Nutrient Intake or RNI) for B group vitamins, iron, calcium and zinc. - Desirable nutrients that are missed at breakfast are not compensated for later in the day.
- Breakfast cereal contributes just 4% of the sugar purchased in the nations shopping basket.
- In 1923, Kellogg’s hired the first dietitian to work in the food industry. In the 1930's Kellogg became the first company to print nutrition messages, recipes and product information on the back and side panel of cereal packages.
- In 1938, Kellogg's® Pep™ became the first cereal fortified with vitamins, marking the beginning of the cereal industry's food fortification processes.
- In 1941, Kellogg's employed Mary Barber (who served as president of the American Dietetic Association) as a Food Consultant to the Quartermaster General. She was responsible for creating all of the menus for the United States Army, including troops in combat.
- In 1953, Kellogg's has a fully fledged Nutrition team in Battle Creek.
- In 1956, Kellogg's launched Special K as the first cereal fortified with seven vitamins and iron, thus giving it its "special" designation.
- Kellogg’s has a team of 7 dietitians and nutrionists in the UK and over 100 globally.
- People often skip breakfast to try and manage their weight. When in fact people who eat breakfast tend to be slimmer than those who skip.
