Kellogg's take the rights and freedoms of children very seriously.

In communicating with children, Kellogg is especially mindful of the need to protect their personal privacy. It is for this reason that we will ask for confirmation of date of birth at the point of registering for any promotion on the website. Information from any users who are under 16 cannot be held in our database and so those under 16 will not be able to register. We include several notices asking children to get parental permission before providing any personal information. Personal information may include name, address, email address, age, etc.

We may also occasionally ask, on a voluntary basis and with parental permission, if appropriate, for personal information for our internal use, such as marketing and research. We'll maintain your privacy and will not sell or provide this information to third parties. Only those who ask to be added to our updates list or who ask for information from us will receive email communications from us.