The Kellogg’s company was founded in 1906, by Mr W K Kellogg.
Will Keith Kellogg, believed that diet played an important role in a healthy lifestyle and that breakfast was the most important meal of the day and it was this conviction that inspired him to experiment and ultimately discover cereal.
Mr Kellogg was constantly experimenting with different production techniques and decided to toast thin sheets of wheat, and grind them into a meal. One day in 1894 an interruption of activities left cooked wheat exposed to the air for more than a day. When he returned, he decided to run the wheat through the rollers and instead of producing a single, large sheet of wheat, the rollers discharged a single flake and the world-famous Kellogg’s Corn Flakes were born.
In 2006 Kellogg’s celebrated its centenary and is now the world’s leading cereal manufacturer with global sales in excess of $10bn. Over the years Kellogg’s has developed a brand portfolio of more than 40 consumer favourites, with plants in 17 countries on six continents, marketing its products in more than 180 countries.
The company first began selling cereal in the UK in 1924, hiring a group of unemployed men and boy scouts to give away samples of Kellogg’s Corn Flakes and Rice Krispies to consumers. Within ten years, demand for cereals increased dramatically and in 1938 Kellogg’s opened its first UK plant in Manchester – one of the largest cereal manufacturing plants in the world.
The growth of Kellogg’s Foodservice
Following its increased market share within the consumer arena, in 1992 Kellogg’s set about expanding its offering to the foodservice industry, realising the opportunity to cater for consumer demand out of, as well as in, the home. Prior to this its brands were perceived solely to cater for the needs of the retail and consumer markets.
The division has since gone from strength to strength, and now provides an extensive portfolio of brands to foodservice caterers across the UK.
Kellogg’s growth within the out of home market continues to grow, with emerging sectors such as coffee shops, sandwich bars, and public restaurants offering distinct growth opportunities in areas such as breakfast and all day snacking.
